Insight Sign Systems

Trade Suppliers of Extruded Aluminium Sign Systems
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History

Early Highlight Advert, SIGNS, Jan/Feb 1990Insight was formed in 1987 to provide a unique service to the sign and electrical trades, supplying made to measure trough lighting to match the exact length of most types of sign.

Highlight
The lighting was, and still is, named Highlight, and was made available in 1981, originally through Insight's managing director's then sign company Rinn Signs, and then through a nationwide stockist who sold it in component form only. It did not take long to find out that most companies would have preferred to purchase Highlight ready to install, hence the formation of Insight. At this time, a further option was made available, in powder coated finishes to most RAL colours.

The Signbox & Lighting Company
As the business expanded, with a client base in the hundreds, the decision was made to expand the product range by the addition of more items which could be sold to the existing customers. In 1990, after a brief study of the market requirements, Insight was given, quite by accident, the chance to purchase a “sign box” company which supplied made to measure sign boxes etc., like Insight, to the trade. The company was named The Signbox & Lighting Company, and was based in Ashton-under-Lyne—an advantage, as Insight was considering expanding South. It was decided that this would be a good acquisition, owing to the location, the quality of the staff, and their signcase system named Strata, which dated back to 1971, making it perhaps the first extruded aluminium signcase in the UK.
   Before long, Insight had integrated The Signbox & Lighting Company, and begun to expand the signcase system to cover a wide range of variations. It was then decided to rename the system Spectra Multi Signcase System.

Autoframe
Insight's product range now stood at almost one-hundred profiles, and the customer base had soon doubled. Consideration was once again given to expansion further South, and entry into an additional product area: post and panel systems. At this time, there were three main players providing a trade service for this type of signage. All three were based in Bristol. Two were large corporations, and the third a small family-run business which was raising its profile through sustained advertising and innovation, but finding the momentum costly to maintain, partly due to an over-flexible relationship with their clients. The company was named Autoframe, and in 1997 was purchased by Insight, just in time to be able to continue dealing with their client base. Autoframe, like Insight, had around one-hundred profiles. Unfortunately, many were very slow movers, contributing to Autoframe's financial difficulties. Insight conducted various surveys with many clients, architects, and designers to discover which of Autoframe's systems had a viable future. Post and panel signs were found to be very popular, but around sixty other Autoframe profiles were discontinued, the remainder receiving modifications and integration with many of Insight's other profiles, which resulted in another twenty profiles becoming obsolete. The resulting system was named Wayfinder.
   Insight was now well positioned to cater to all its clients' extruded aluminium requirements. In 1999, the depot in Yate, Bristol, was closed in favour of a distribution deal, moving the entire stock to Gloucester, from which around 100,000 kg are transported throughout the UK, and to distributors in Holland, France and Germany.