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Insight was formed in 1987 to provide a
unique service to the sign and electrical trades, supplying made to
measure trough lighting to match the exact length of most types of
sign.
Highlight The lighting was, and still is, named Highlight, and
was made available in 1981, originally through Insight's managing director's then sign
company Rinn Signs, and then through a nationwide stockist who sold it in component form
only. It did not take long to find out that most companies would have preferred to purchase
Highlight ready to install, hence the formation of Insight. At this time, a further
option was made available, in powder coated finishes to most RAL colours.
The
Signbox & Lighting Company As the business expanded, with a client base in the
hundreds, the decision was made to expand the product range by the
addition of more items which could be sold to the existing
customers. In 1990, after a brief study of the market requirements,
Insight was given, quite by accident, the chance to purchase a “sign box”
company which supplied made to measure sign boxes etc., like Insight, to
the trade. The company was named The Signbox & Lighting Company,
and was based in Ashton-under-Lyne—an advantage, as Insight was
considering expanding South. It was decided that this would be a good
acquisition, owing to the location, the quality of the staff, and their
signcase system named Strata, which dated back to 1971, making it perhaps
the first extruded aluminium signcase in the UK. Before long, Insight had integrated The Signbox &
Lighting Company, and begun to expand the signcase system to cover a wide range
of variations. It was then decided to rename the system Spectra Multi Signcase System.
Autoframe Insight's product range now stood
at almost one-hundred profiles, and the customer base had soon doubled.
Consideration was once again given to expansion further South, and entry
into an additional product area: post and panel systems. At this time,
there were three main players providing a trade service for this type of
signage. All three were based in Bristol. Two were large corporations, and
the third a small family-run business which was raising its profile
through sustained advertising and innovation, but finding the momentum
costly to maintain, partly due to an over-flexible relationship with their
clients. The company was named Autoframe, and in 1997 was purchased by
Insight, just in time to be able to continue dealing with their client
base. Autoframe, like Insight, had around one-hundred profiles.
Unfortunately, many were very slow movers, contributing to Autoframe's
financial difficulties. Insight conducted various surveys with many
clients, architects, and designers to discover which of Autoframe's
systems had a viable future. Post and panel signs were found to be very
popular, but around sixty other Autoframe profiles were discontinued, the
remainder receiving modifications and integration with many of Insight's
other profiles, which resulted in another twenty profiles becoming
obsolete. The resulting system was named Wayfinder. Insight was now well positioned to cater to all
its clients' extruded aluminium requirements. In 1999, the depot in Yate, Bristol, was closed
in favour of a distribution deal, moving the entire stock to Gloucester, from which
around 100,000 kg are transported throughout the UK, and to distributors in Holland, France
and Germany. |